STRATEGIC FORCES AFFECTING MARKETING STRATEGY

被引：5

|

作者：

CRAVENS, DW

机构：

来源：

BUSINESS HORIZONS | 1986年 / 29卷 / 05期

关键词：

D O I：

10.1016/0007-6813(86)90057-1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：77 / 86

页数：10

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