AUGMENTING HUMAN POTENTIAL AT WORK: AN INVESTIGATION ON THE ROLE OF SELF-EFFICACY IN WORKFORCE COMMITMENT AND JOB SATISFACTION

The prime purpose of this study is to evaluate the role of self-efficacy in job satisfaction and employee commitment. Self-efficacy refers to individual's conviction in their ability to successfully execute a given task (Bandura, 1997). Ensuring job satisfaction and increasing employee commitment are important issues faced by organizations. Results of this study depict that self-efficacy is significantly and positively associated with job satisfaction and commitment. Findings of the study have got implication on gaining competitive advantage. Contemporary scholars argue that obtaining competitive advantage through traditional resources is not sustainable as proprietary information, economic resources, and technology are available. Self-efficacy being a positive psychological resource is not easily replicable by competitors and thus can serve as a source of competitive advantage. Further, self-efficacy training can be devised to enhance self-efficacy in employees. Improvement in self-efficacy is likely to foster growth in self-leadership behavior, commitment, job satisfaction, and performance.