TRACING EMERGENT PROCESSES IN MARKETING STRATEGY FORMATION

被引：95
|
作者：
HUTT, MD [1 ]
REINGEN, PH [1 ]
RONCHETTO, JR [1 ]
机构：
[1] UNIV SAN DIEGO, SCH BUSINESS ADM, SAN DIEGO, CA 92110 USA
来源：
JOURNAL OF MARKETING | 1988年 / 52卷 / 01期
关键词：
D O I：
10.2307/1251682
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：4 / 19
页数：16
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