TEMPORAL ASPECTS OF TV COMMERCIALS INFLUENCE VIEWERS ONLINE EVALUATIONS

被引：0
|
作者：
ALWITT, LF
BENET, SB
PITTS, RE
机构：
[1] GRAND VALLEY STATE UNIV,ALLENDALE,MI
[2] DE PAUL UNIV,KELLSTADT CTR MKT ANAL & PLANNING,CHICAGO,IL 60614
来源：
JOURNAL OF ADVERTISING RESEARCH | 1993年 / 33卷 / 03期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：9 / 21
页数：13
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