Assessing Structure in Travel Queries

被引：10

作者：

Hwang, Yeong-Hyeon ^{[1
]}

Xiang, Zheng ^{[2
]}

Gretzel, Ulrike ^{[3
]}

Fesenmaier, Daniel R. ^{[4
]}

机构：

[1] Dong A Univ, Div Int Tourism, 840 Handan2-Dong, Busan, South Korea

[2] Univ North Texas, Sch Merchandising & Hospitality Management, Denton, TX 76203 USA

[3] Texas A&M Univ, Dept Recreat Pk & Tourism Sci, Lab Intelligent Syst Tourism, TAMU 2261, College Stn, TX 77843 USA

[4] Temple Univ, Sch Tourism & Hospitality Management, Natl Lab Tourism & Ecommerce, Philadelphia, PA 19122 USA

来源：

ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH | 2009年 / 20卷 / 01期

关键词：

Travel queries; Information search; Internet; Destination websites; Recommendation systems;

D O I：

10.1080/13032917.2009.10518906

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

With the growing amount of travel-related information available on the Internet and the increasing significance of search in the travel planning process, understanding travelers' search patterns can provide useful insights into developing systems that effectively address travelers' information needs. This study utilized phone inquiry records to examine the sequential characteristics of travel search. Information on attractions, accommodations, and events appears to be frequently searched in these queries; also, search sequences differ substantially by location level. The results of this study offer important implications for destination marketing with an emphasis on destination website development.

引用

页码：223 / 235

页数：13

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