Assessing Structure in Travel Queries

With the growing amount of travel-related information available on the Internet and the increasing significance of search in the travel planning process, understanding travelers' search patterns can provide useful insights into developing systems that effectively address travelers' information needs. This study utilized phone inquiry records to examine the sequential characteristics of travel search. Information on attractions, accommodations, and events appears to be frequently searched in these queries; also, search sequences differ substantially by location level. The results of this study offer important implications for destination marketing with an emphasis on destination website development.