THE MEDIATING ROLE OF ATTITUDE TOWARD THE AD - SOME ADDITIONAL EVIDENCE

被引：166
|
作者：
HOMER, PM
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 01期
关键词：
D O I：
10.2307/3172553
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：78 / 86
页数：9
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