EFFECTS OF PRODUCT PERCEPTION ON INDUSTRIAL BUYER BEHAVIOR

被引：6
|
作者：
PARKET, IR [1 ]
机构：
[1] BARUCH COLL,NEW YORK,NY
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1972年 / 1卷 / 03期
关键词：
D O I：
10.1016/0019-8501(72)90026-0
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：339 / 345
页数：7
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