EFFECTS OF PRODUCT PERCEPTION ON INDUSTRIAL BUYER BEHAVIOR

被引：6

作者：

PARKET, IR ^{[1
]}

机构：

[1] BARUCH COLL,NEW YORK,NY

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1972年 / 1卷 / 03期

关键词：

D O I：

10.1016/0019-8501(72)90026-0

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：339 / 345

页数：7

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