Effect of materialism on the use of the brand name in purchasing decisions from an intercultural perspective

被引：3
|
作者：
Ostrovskaya, Liudmila [1 ]
Jose Sarabia-Sanchez, Francisco [1 ]
机构：
[1] Univ Miguel Hernandez, Dept Estudios Econ & Financieros, Av Univ Edificio S-N, Elche 03202, Spain
来源：
ESIC MARKET | 2013年 / 44卷 / 01期
关键词：
D O I：
10.7200/esicm.144.0441.3e
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：117 / 142
页数：26
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