MANUFACTURER TRADE DEALS AND RETAIL PRICE PROMOTIONS

被引：79

|

作者：

LAL, R

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 04期

关键词：

D O I：

10.2307/3172628

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：428 / 444

页数：17

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