MEASUREMENT AND DATA ANALYSIS

被引：2
|
作者：
GREEN, PE [1 ]
机构：
[1] UNIV PENN,WHARTON SCH FIN,PHILADELPHIA,PA
来源：
JOURNAL OF MARKETING | 1970年 / 34卷 / 01期
关键词：
D O I：
10.2307/1250288
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：15 / 17
页数：3
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