THE INFLUENCE OF A BRAND NAMES ASSOCIATION SET SIZE AND WORD-FREQUENCY ON BRAND MEMORY

被引：103

|

作者：

MEYERSLEVY, J

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1989年 / 16卷 / 02期

关键词：

D O I：

10.1086/209208

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：197 / 207

页数：11

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