Development of mobile marketing in Ukraine

被引：0
|
作者：
Mazurenko, V. P. [1 ]
Matviienko, N. O. [2 ]
机构：
[1] Kyiv Natl Univ, Inst Int Relat, Dept Int Business, Kiev, Ukraine
[2] Kyiv Natl Univ, Inst Int Relat, Kiev, Ukraine
来源：
MARKETING AND MANAGEMENT OF INNOVATIONS | 2011年 / 04期
关键词：
mobile marketing; mobile marketing tools; spam; SMS-mailing; mobile phone; Code of mobile marketing;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Considered the features of mobile marketing in Ukraine and the formation of legislation on controlling the use of its instruments, revealed the essential characteristics of definite concepts, specifically mentioned mobile marketing tools, outlined the problem of spam, resulting from the illegal SMS-mailing to the subscribers and presented the ways to solve this issue.
引用
收藏
页码：24 / 29
页数：6
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