ADVERTISING EFFECTIVENESS - HOW CAN IT BE MEASURED

被引：2
|
作者：
ELDRIDGE, CE
机构：
来源：
JOURNAL OF MARKETING | 1958年 / 22卷 / 03期
关键词：
D O I：
10.2307/1247115
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：241 / 251
页数：11
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