MARKETING FINANCIAL SERVICES - REVIEW NOTE

被引：1

作者：

DAVIES, DG ^{[1
]}

机构：

[1] POLYTECH COLL,KINGSTON,ONTARIO,CANADA

来源：

EUROPEAN JOURNAL OF MARKETING | 1974年 / 8卷 / 01期

关键词：

D O I：

10.1108/EUM0000000005078

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：83 / 88

页数：6

共 50 条

[31] Formal ties in financial networks: professional clusters in financial services marketing
Borg, Erik
Vigerland, Lars
Winroth, Karin
[J]. INTERNATIONAL JOURNAL OF BANK MARKETING, 2016, 34 (02) : 260 - 275
[32] FINANCIAL SOURCEBOOKS SOURCES - THE DIRECTORY OF FINANCIAL RESEARCH, MARKETING SURVEYS AND SERVICES
CHRISTENSEN, RE
[J]. JOURNAL OF MARKETING RESEARCH, 1988, 25 (02) : 219 - 219
[33] FINANCIAL SOURCEBOOKS SOURCES, THE DIRECTORY OF FINANCIAL RESEARCH, MARKETING SURVEYS AND SERVICES
HOLMER, SE
[J]. RQ, 1988, 27 (03): : 426 - &
[34] Religiosity and customer trust in financial services marketing relationships
Basem Masoud Alhazmi
[J]. Journal of Financial Services Marketing, 2019, 24 : 31 - 43
[35] Marketing universities’ services role in providing financial resources
Odai Falah Mohammad AL-Ghaswyneh
[J]. Journal of Financial Services Marketing, 2020, 25 : 65 - 75
[36] Religiosity and customer trust in financial services marketing relationships
Alhazmi, Basem Masoud
[J]. JOURNAL OF FINANCIAL SERVICES MARKETING, 2019, 24 (1-2) : 31 - 43
[37] MARKETING FINANCIAL SERVICES - MCIVER,C, NAYLOR,G
BOWEN, JM
[J]. JOURNAL OF THE MARKET RESEARCH SOCIETY, 1981, 23 (04): : 266 - 267
[38] THE ROLE OF THE PR AND ADVERTISING AGENCY IN THE MARKETING OF FINANCIAL SERVICES
SHORT, S
[J]. MANAGERIAL FINANCE, 1980, 5 (03) : 289 - 293
[39] Sources of Consumer Distrust of Financial Services Marketing Practices
Estelami, Hooman
[J]. CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING?, 2016, : 119 - 120
[40] EFFICIENCY MEASURES IN RETENTIVE AND EXPANSIVE MARKETING OF FINANCIAL SERVICES
JAGPAL, HS
SUDIT, EF
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1978, 7 (06) : 423 - 430

← 1 2 3 4 5 →