MARKETING COMMUNICATIONS MODEL

被引：0
|
作者：
MAILE, CA [1 ]
KIZILBASH, AH [1 ]
机构：
[1] NO ILLINOIS UNIV,FAC MKT,DEKALB,IL 60115
来源：
BUSINESS HORIZONS | 1977年 / 20卷 / 06期
关键词：
D O I：
10.1016/0007-6813(77)90029-5
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：77 / 84
页数：8
相关论文
共 50 条
  • [1] MARKETING COMMUNICATIONS MODEL FOR INNOVATION NETWORKS
    Freitas Correia, Tiago Joao
    Mateus, Americo
    Leonor, Susana
    [J]. INTERNATIONAL JOURNAL OF INNOVATION, 2015, 3 (02): : 43 - 53
  • [2] Applying an ecological model to social marketing communications
    Lindridge, Andrew
    MacAskill, Susan
    Ginch, Wendy
    Eadie, Douglas
    Holme, Ingrid
    [J]. EUROPEAN JOURNAL OF MARKETING, 2013, 47 (09) : 1399 - 1420
  • [3] Relevance, originality, and impact: A new marketing communications model
    King, D
    [J]. ADVERTISING AND THE WORLD WIDE WEB, 1999, : 296 - 300
  • [4] A three-stage model of integrated marketing communications at the marketing-sales interface
    Smith, Timothy M.
    Gopalakrishna, Srinath
    Chatterjee, Rabikar
    [J]. JOURNAL OF MARKETING RESEARCH, 2006, 43 (04) : 564 - 579
  • [5] Marketing Communications and Event Marketing 'The Effect of Music Entertainment to Brand Communications'
    Altunbas, Huseyin
    [J]. ISTANBUL UNIVERSITESI ILETISIM FAKULTESI DERGISI, 2008, (34): : 23 - 35
  • [6] Integrated Marketing Communications-Strategic Thinking for Business Marketing Communications
    Ji Weibin
    Zhang Dayi
    [J]. STRATEGY IN EMERGING MARKETS: MANAGEMENT, FINANCE AND SUSTAINABLE DEVELOPMENT, 2014, : 435 - 443
  • [7] MODEL OF MARKETING COMMUNICATIONS EFFECTIVENESS IN THE BUSINESS-TO-BUSINESS MARKETS
    Jerman, Damjana
    Zavrsnik, Bruno
    [J]. ECONOMIC RESEARCH-EKONOMSKA ISTRAZIVANJA, 2012, 25 : 364 - 388
  • [8] A Proposed Model for the Approach to Augmented Reality Deployment in Marketing Communications
    O' Mahony, Stephen
    [J]. PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON STRATEGIC INNOVATIVE MARKETING (IC-SIM 2014), 2015, 175 : 227 - 235
  • [9] Toward a model of business-to-business marketing communications effects
    Gilliland, DI
    Johnston, WJ
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 1997, 26 (01) : 15 - 29
  • [10] A Hierarchical Marketing Communications Model of Online and Offline Media Synergies
    Naik, Prasad A.
    Peters, Kay
    [J]. JOURNAL OF INTERACTIVE MARKETING, 2009, 23 (04) : 288 - 299
12345