DEVELOPING A MARKETING CONCEPT IN BANKING

被引:0
|
作者
BARATELLI, JG [1 ]
机构
[1] PEAT MARWICK MITCHELL & CO,CHICAGO,IL
来源
MANAGEMENT CONTROLS | 1969年 / 16卷 / 09期
关键词
D O I
暂无
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
引用
收藏
页码:200 / 203
页数:4
相关论文
共 50 条
  • [1] Marketing concept and business developing
    Zhang, MS
    Wang, DC
    [J]. PROCEEDINGS OF '96 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, 1996, : 169 - 178
  • [2] Marketing Banking: Identifying the Insightful Marketing Mix in Banking
    Kabirou, Amina
    Gao, Yongqiang
    [J]. 2013 3RD INTERNATIONAL CONFERENCE ON APPLIED SOCIAL SCIENCE (ICASS 2013), VOL 1, 2013, : 9 - 15
  • [3] MARKETING IN RELATION TO BANKING
    POISSON, N
    [J]. COST AND MANAGEMENT, 1973, 47 (05): : 14 - 18
  • [4] COMPUTERS IN BANKING AND MARKETING
    BALDERSTON, FE
    CARMAN, JM
    HOGGATT, AC
    [J]. SCIENCE, 1977, 195 (4283) : 1115 - 1119
  • [5] MARKETING ECONOMY IN DEVELOPING COUNTRIES - APPLICATION AND EFFICIENCY OF MARKETING ECONOMY CONCEPT - GERMAN - CLAPHAM,R
    DAMS, T
    [J]. WELTWIRTSCHAFTLICHES ARCHIV-REVIEW OF WORLD ECONOMICS, 1975, 111 (01): : 194 - 198
  • [6] The spherical marketing concept A revitalization of the marketing concept
    Svensson, Goran
    [J]. EUROPEAN JOURNAL OF MARKETING, 2005, 39 (1-2) : 5 - 15
  • [7] Ethical marketing as a marketing concept
    Reshetnikova, I. L.
    [J]. MARKETING AND MANAGEMENT OF INNOVATIONS, 2012, (04): : 91 - 96
  • [8] Marketing Channel Recommendations in Banking
    Mohammed, Aqeel
    Ramlal, Karesia
    Hosein, Patrick
    Henry, Nigel
    [J]. 2021 SECOND INTERNATIONAL CONFERENCE ON INTELLIGENT DATA SCIENCE TECHNOLOGIES AND APPLICATIONS (IDSTA), 2021, : 60 - 65
  • [9] Marketing of banking services in Nigeria
    Chibuike U Uche
    Andrew E Ehikwe
    [J]. Journal of Financial Services Marketing, 2001, 6 (2) : 133 - 146
  • [10] Marketing Optimization in Retail Banking
    Sundararajan, Ramasubramanian
    Bhaskar, Tarun
    Sarkar, Abhinanda
    Dasaratha, Sridhar
    Bal, Debasis
    Marasanapalle, Jayanth K.
    Zmudzka, Beata
    Bak, Karolina
    [J]. INTERFACES, 2011, 41 (05) : 485 - 505