ADVERTISING REGULATION IN THE 1980S - THE UNDERLYING GLOBAL FORCES

被引：23
|
作者：
BODDEWYN, JJ
机构：
来源：
JOURNAL OF MARKETING | 1982年 / 46卷 / 01期
关键词：
D O I：
10.2307/1251157
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：27 / 35
页数：9
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