ADVERTISING REGULATION IN THE 1980S - THE UNDERLYING GLOBAL FORCES

被引：23

作者：

BODDEWYN, JJ

机构：

来源：

JOURNAL OF MARKETING | 1982年 / 46卷 / 01期

关键词：

D O I：

10.2307/1251157

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：27 / 35

页数：9

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