Marketing's metamorphosis: From marketing's chrysalis to marketing's butterfly effect

被引：0

作者：

de Villiers, Rouxelle ^{[1
]}

机构：

[1] Univ Waikato, Hamilton, New Zealand

来源：

AUSTRALASIAN MARKETING JOURNAL | 2016年 / 24卷 / 04期

关键词：

D O I：

10.1016/j.ausmj.2016.11.003

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：309 / 313

页数：5

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