Marketing's metamorphosis: From marketing's chrysalis to marketing's butterfly effect

被引：0
|
作者：
de Villiers, Rouxelle [1 ]
机构：
[1] Univ Waikato, Hamilton, New Zealand
来源：
AUSTRALASIAN MARKETING JOURNAL | 2016年 / 24卷 / 04期
关键词：
D O I：
10.1016/j.ausmj.2016.11.003
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
下载
收藏
页码：309 / 313
页数：5
相关论文
共 50 条
  • [1] Marketing's contribution from the perspective of marketing executives
    Tollin, Karin
    Schmidt, Marcus
    MARKETING INTELLIGENCE & PLANNING, 2015, 33 (07) : 1047 - 1070
  • [2] Design marketing - Tomorrow's marketing
    Bjork, P
    EKONOMISKA SAMFUNDETS TIDSKRIFT, 1996, 49 (3-4): : 169 - 174
  • [3] Marketing’s identity crisis: insights from the history of marketing thought
    El-Ansary A.
    Shaw E.H.
    Lazer W.
    AMS Review, 2018, 8 (1-2) : 5 - 17
  • [4] Marketing history: Illuminating marketing's clandestine subdiscipline
    Holden, AC
    Holden, L
    PSYCHOLOGY & MARKETING, 1998, 15 (02) : 117 - 123
  • [5] The Influence of Marketing Scholarship's Legacy on Nonprofit Marketing
    Wymer, Walter
    INTERNATIONAL JOURNAL OF FINANCIAL STUDIES, 2013, 1 (03): : 102 - 118
  • [6] A COMPANY'S MARKETING MIX IN TERMS OF GLOCAL MARKETING
    Bekh, Kateryna
    BALTIC JOURNAL OF ECONOMIC STUDIES, 2016, 2 (05) : 10 - 15
  • [7] A LARGER VIEW OF MARKETING Marketing's contributions to society
    Wilkie, William L.
    Moore, Elizabeth S.
    MARKETING AND THE COMMON GOOD: ESSAYS FROM NOTRE DAME ON SOCIETAL IMPACT, 2014, : 13 - 40
  • [8] Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence
    Key T.M.
    Clark T.
    Ferrell O.
    Stewart D.W.
    Pitt L.
    AMS Review, 2020, 10 (3-4) : 151 - 167
  • [9] Marketing: Building your firm's incredible marketing machine
    Kolleeny, J
    Linn, C
    ARCHITECTURAL RECORD, 2001, (03) : 76 - +
  • [10] GUERILLA MARKETING COMMUNICATION TOOLS IN TODAY'S MARKETING MIX
    Iosip, Alexandru
    Funaru, Mihaela
    PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, VOL 1, 2011, : 257 - 260
12345