Marketing Architectural Capability and Competitive Networking in Indonesian Fashion Small and Medium-Sized Enterprises

This study aims to fulfill the gap of the previous research findings concerning the effect of entrepreneurship orientation toward marketing performance. It explores a new concept of competitive advantage networking to mediate a relation between the entrepreneurial orientation and the marketing performance. By testing five hypothesis with the data collected from 317 respondents of Small and Medium-sized Enterprises (SMEs) of fashion industry in six creative cities in Indonesia, the study indicates that the competitive networking is feasible as mediation variable. Therefore, the competitive networking can be applied as a valuable determinant to increase the marketing performance of SMEs.