A 3D Virtual Space for the E-Commerce Strategy Mode

被引：2
|
作者：
Cheng, Gong [1 ]
Yu, Changrui [2 ]
Liu, Kecheng [3 ]
机构：
[1] NanJing Coll Chem Technol, Dept Econ Management, Nanjing, Jiangsu, Peoples R China
[2] Shanghai Univ Finance & Econ, Sch Informat Management & Engn, Shanghai, Peoples R China
[3] Univ Reading, Henley Business Sch, Informat Res Ctr, Reading, Berks, England
来源：
JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS | 2014年 / 12卷 / 02期
关键词：
3D Education; 3D Tourism; 3D Virtual Space e-Commerce; Business Model Canvas; Business Strategy Model; Three-Dimensional E-Commerce (3DEC);
D O I：
10.4018/jeco.2014040105
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In recent years, innovative applications of electronic commerce (e-commerce) are facing the challenges of mobile commerce (m-commerce) and ubiquitous commerce (u-commerce). To address these challenges and improve the competitiveness of e-commerce, the three-dimensional e-commerce (3DEC) theory is proposed and a 3DEC business strategy model is built up in this study. The new conceptual 3DEC model incorporates the industrial environment analysis, SWOT analysis, and business model canvas (BMC). As a case demonstrated in the British Museum program, this model brings benefits to a wide range of organizations in public and private sectors, as well as e-commerce researchers and practitioners.
引用
收藏
页码：59 / 73
页数：15
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