THE TRUE ROLE OF THE MARKETING EXECUTIVE

被引：0

|

作者：

HOUSER, TV

机构：

来源：

JOURNAL OF MARKETING | 1959年 / 23卷 / 04期

关键词：

D O I：

10.2307/1247404

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：363 / 369

页数：7

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