Different Approaches to the Evaluation of Performance in Retailing

被引：15

作者：

Sellers-Rubio, Ricardo ^{[1
]}

Mas-Ruiz, Francisco ^{[1
]}

机构：

[1] Univ Alicante, Fac CC Econ & Empresari, Alicante, Spain

来源：

INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH | 2007年 / 17卷 / 05期

关键词：

Firm performance; profitability; productivity; efficiency; retailers;

D O I：

10.1080/09593960701631953

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The aim of this article is to compare different approaches to the evaluation of economic performance in retailing. For the first time in retailing, this essay simultaneously applies traditional productivity measures as well as parametric and non-parametric techniques to estimate efficiency, and compares the results obtained. The empirical application is carried out on a sample of 491 retailers operating in Spain in 2004. The results reveal important differences depending on the methodology employed. Overall, none of the methodologies can be said to be better than the rest.

引用

页码：503 / 522

页数：20

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