FROM "SPAIN IS DIFFERENT" TO "I NEED SPAIN". THE APPELLATIVE FUNCTION IN SPANISH TOURIST CAMPAIGNS

The translation of texts to a foreign language has always been an interesting and capable of study topic, given the fact than the above mentioned translations are deficient, they even lose his basic idea when they are translated into another language. This project compares the different advertising campaigns of tourist promotion of some of the 17 regions of Spain, as much in Spanish as in English, as well as some of the promotional campaigns by Turespana. The aim of this project is to find resemblances and differences among them, the way to promote them, the grammar expression and (just in some cases) the translation to the foreign language, bearing in mind that the main purpose of the ad is to increase sales. The ads included here try to do so by appealing to the prospective customers' feelings and sensitivity.