IS IMPULSE PURCHASING REALLY A USEFUL CONCEPT FOR MARKETING DECISIONS

被引：54

|

作者：

KOLLAT, DT

WILLETT, RP

机构：

[1] INDIANA UNIV,MKT DEPT,BLOOMINGTON,IN

[2] OHIO STATE UNIV,COLUMBUS,OH

来源：

JOURNAL OF MARKETING | 1969年 / 33卷 / 01期

关键词：

D O I：

10.2307/1248750

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：79 / 83

页数：5

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