TEACHERS ROLES IN HIGHER EDUCATION IN A DIGITAL AGE CHALLENGES FOR RESPONSIBLE CITIZENSHIP

This work aims to presents partial results on the research project conducted at the Observatory of the Labor Market in Information and Documentation, CNPq - School of Communications and Arts of the University of Sao Paulo, about the role of educators in preparing the information professionals and the challenges of responsible citizenship. Highlights ethics and its relationship with information, knowledge and creativity. Discuss the explosion of the digital universe, phenomenon known as Big Data and innovation as a transformation agent. Finally, presents reflection on information professional high-education and the challenges of ethics in building long-term relationships.