BRAND TRIAL AFTER A CREDIBILITY CHANGE

被引：0
|
作者：
MONTGOMERY, DB
ARMSTRONG, JS
机构：
[1] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA
[2] STANFORD UNIV,STANFORD,CA 94305
来源：
JOURNAL OF ADVERTISING RESEARCH | 1970年 / 10卷 / 05期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：26 / 32
页数：7
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