BRAND TRIAL AFTER A CREDIBILITY CHANGE

被引：0
|
作者：
MONTGOMERY, DB
ARMSTRONG, JS
机构：
[1] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA
[2] STANFORD UNIV,STANFORD,CA 94305
来源：
JOURNAL OF ADVERTISING RESEARCH | 1970年 / 10卷 / 05期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：26 / 32
页数：7
相关论文
共 50 条
  • [1] Brand credibility, brand consideration, and choice
    Erdem, T
    Swait, J
    [J]. JOURNAL OF CONSUMER RESEARCH, 2004, 31 (01) : 191 - 198
  • [2] Brand awareness and brand credibility leading to brand identification
    Ugalde, Cecilia
    Vila Lopez, Natalia
    Kuster Boluda, Ines
    Mora, Elisabeth
    [J]. OBRA DIGITAL-REVISTA DE COMUNICACION, 2019, (16): : 63 - 76
  • [3] Celebrity endorsement, brand credibility and brand equity
    Spry, Amanda
    Pappu, Ravi
    Cornwell, T. Bettina
    [J]. EUROPEAN JOURNAL OF MARKETING, 2011, 45 (06) : 882 - 909
  • [4] Foreign Brand Credibility Crisis
    QIAO TIANBI
    [J]. China Today, 2005, (08) : 28 - 30
  • [5] The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship
    Singh, Ramendra Pratap
    Banerjee, Neelotpaul
    [J]. IIMB MANAGEMENT REVIEW, 2021, 33 (02) : 119 - 132
  • [6] Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
    Hussain, Shahzeb
    Melewar, T. C.
    Priporas, Constantinos-Vasilios
    Foroudi, Pantea
    Dennis, Charles
    [J]. JOURNAL OF BUSINESS RESEARCH, 2020, 109 : 472 - 488
  • [7] The Differential Roles of Brand Credibility and Brand Prestige in Consumer Brand Choice
    Baek, Tae Hyun
    Kim, Jooyoung
    Yu, Jay Hyunjae
    [J]. PSYCHOLOGY & MARKETING, 2010, 27 (07) : 662 - 678
  • [8] CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification
    Fatma, Mobin
    Khan, Imran
    [J]. SUSTAINABILITY, 2023, 15 (01)
  • [9] Defining the Brand Hero: Explorations of the Impact of Brand Hero Credibility on a Brand Community
    Eagar, Toni
    [J]. ADVANCES IN CONSUMER RESEARCH, VOL XXXVI, 2009, 36 : 488 - 493
  • [10] Relationship of brand credibility and brand loyalty: the mediating effects of attitude toward brand
    Ul Haq, M. Ikram
    Khaliq Alvi, Abdul
    Somroo, Muhammad Akram
    Akhtar, Nadeem
    Ahmed, Ashfaque
    [J]. JOURNAL OF ECONOMIC AND ADMINISTRATIVE SCIENCES, 2022,
12345