Research on the Consumer Rights Protection in Online Shopping: a Empirical Analysis based on Consumer Credit Law

With the development of the Internet economy, most people begin to accept online shopping. From the perspective of information economics, consumer credit market is particularly important. The protection of credit consumer rights can improve the shopping satisfaction, and thus to overcome the negative impact of the information asymmetry and the moral hazard. In this paper, we make empirical analysis about the consumer rights protection in online shopping, and test the impact of shopping satisfaction on customer relationship quality. The result shows that consumer rights protection will improve the Customer satisfaction and trust, and conduce to improving the quality of customer relationships. Therefore, construct and improve the legal system of consumer credit law is particularly important.