INFLUENCE OF BRAND AMBIGUITY ON BRAND ATTITUDE DEVELOPMENT

被引：10
|
作者：
MILLER, SJ
MAZIS, MB
WRIGHT, PL
机构：
[1] UNIV FLORIDA,DEPT MKT,GAINESVILLE,FL
[2] OKLAHOMA STATE UNIV,DEPT MKT,STILLWATER,OK 74074
来源：
JOURNAL OF MARKETING RESEARCH | 1971年 / 8卷 / 04期
关键词：
D O I：
10.2307/3150236
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：455 / 459
页数：5
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