INFLUENCE OF BRAND AMBIGUITY ON BRAND ATTITUDE DEVELOPMENT

被引：10

|

作者：

MILLER, SJ

MAZIS, MB

WRIGHT, PL

机构：

[1] UNIV FLORIDA,DEPT MKT,GAINESVILLE,FL

[2] OKLAHOMA STATE UNIV,DEPT MKT,STILLWATER,OK 74074

来源：

JOURNAL OF MARKETING RESEARCH | 1971年 / 8卷 / 04期

关键词：

D O I：

10.2307/3150236

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：455 / 459

页数：5

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