The methodology of qualitative research in small family businesses

This article aims to analyze the possibilities of using different research methods in studies aimed at understanding the characteristics and problems of small family businesses. It shows the key problems in research of this group of subjects. The analysis conducted was based on the reflection on the methods used with regards to cognition of small family organizations, comparison of qualitative and quantitative methods and references to less-known research methods such as auto-ethnography, comparative analysis and multiple case studies. The article pointed out the need for methodological pluralism using various methods and research techniques, which allow for a description of the complexity of a small family business.