A call for 'User-Generated Branding'

被引：50
|
作者：
Burmann, Christoph [1 ]
机构：
[1] Univ Bremen, Bremen, Germany
来源：
JOURNAL OF BRAND MANAGEMENT | 2010年 / 18卷 / 01期
关键词：
D O I：
10.1057/bm.2010.30
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：1 / 4
页数：4
相关论文
共 50 条
  • [41] Argumentation Mining in User-Generated Web Discourse
    Habernal, Ivan
    Gurevych, Iryna
    COMPUTATIONAL LINGUISTICS, 2017, 43 (01) : 125 - 179
  • [42] User-Generated Pseudonyms Through Merkle Trees
    Kermezis, Georgios
    Limniotis, Konstantinos
    Kolokotronis, Nicholas
    PRIVACY TECHNOLOGIES AND POLICY, APF 2021, 2021, 12703 : 89 - 105
  • [43] USER PERCEPTION OF THE QUALITY, VALUE, AND UTILITY OF USER-GENERATED CONTENT
    Kim, Changsu
    Jin, Ming-Hua
    Kim, Jongheon
    Shin, Namchul
    JOURNAL OF ELECTRONIC COMMERCE RESEARCH, 2012, 13 (04): : 305 - 319
  • [44] An Architecture Proposal for User-Generated Mobile Services
    Werth, Dirk
    Emrich, Andreas
    Chapko, Alexandra
    2012 THIRD FTRA INTERNATIONAL CONFERENCE ON MOBILE, UBIQUITOUS, AND INTELLIGENT COMPUTING (MUSIC), 2012, : 142 - 147
  • [45] Studies of user-generated content: A systematic review
    Naab, Teresa K.
    Sehl, Annika
    JOURNALISM, 2017, 18 (10) : 1256 - 1273
  • [46] Annotating Objects and Relations in User-Generated Videos
    Shang, Xindi
    Di, Donglin
    Xiao, Junbin
    Cao, Yu
    Yang, Xun
    Chua, Tat-Seng
    ICMR'19: PROCEEDINGS OF THE 2019 ACM INTERNATIONAL CONFERENCE ON MULTIMEDIA RETRIEVAL, 2019, : 279 - 287
  • [47] Efficient User-Generated Video Quality Prediction
    Tu, Zhengzhong
    Chen, Chia-Ju
    Wang, Yilin
    Birkbeck, Neil
    Adsumilli, Balu
    Bovik, Alan C.
    2021 PICTURE CODING SYMPOSIUM (PCS), 2021, : 41 - 45
  • [48] The Brexit Botnet and User-Generated Hyperpartisan News
    Bastos, Marco T.
    Mercea, Dan
    SOCIAL SCIENCE COMPUTER REVIEW, 2019, 37 (01) : 38 - 54
  • [49] On the Use of User-generated Content in Critiquing Recommendation
    Contreras, David
    Salamo, Maria
    ARTIFICIAL INTELLIGENCE RESEARCH AND DEVELOPMENT, 2015, 277 : 195 - 204
  • [50] Impact of Mobility and Timing on User-Generated Content
    Piccoli, Gabriele
    Ott, Myle
    MIS QUARTERLY EXECUTIVE, 2014, 13 (03) : 147 - 157
12345