ETHICAL INTENTIONS AND THE THEORIES OF REASONED ACTION AND PLANNED BEHAVIOR

被引：100
|
作者：
KURLAND, NB
机构：
来源：
JOURNAL OF APPLIED SOCIAL PSYCHOLOGY | 1995年 / 25卷 / 04期
关键词：
D O I：
10.1111/j.1559-1816.1995.tb02393.x
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
This study compares the explanatory power of Fishbein and Ajzen's (1991) theory of reasoned action, Ajzen's (1975) theory of planned behavior, and a modified version of the theory of planned behavior, which includes a measure of moral obligation, to predict insurance agents' ethical intentions toward their clients. Two hundred and forty-five insurance agents in the U.S. were sent surveys, and with 59% of them responding, results suggest that the modified version of the theory of planned behavior best explains agents' ethical intentions. Theoretical considerations and suggestions for future research, highlighting the perceived behavioral control and moral obligation constructs, are provided.
引用
收藏
页码：297 / 313
页数：17
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