Managing the Brand Value as a Part of the System of Brand Management at the Enterprise

被引：0

作者：

Perfiliev, Andrey, V ^{[1
]}

机构：

[1] Reg Branch OAO Rostelecom, Ul Moskovskaya 11, Ekaterinburg 620014, Russia

来源：

UPRAVLENETS-THE MANAGER | 2013年 / 03期

关键词：

BRAND; BRANDING; MANAGEMENT; VALUE; CAPITAL; GOODWILL; INTANGIBLE ASSETS;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The system of brand management introduced at the enterprise leads to the creation of brand-oriented business. The ability of a brand to guarantee income for a prolonged period of time contributes to the long-term stability of such an enterprise, more accurate forecast of incoming cash flows and how they are used. The article deals with brand valuation methods, analyses the trend of practical accounting of a brand on the balance sheet of the enterprise.

引用

页码：52 / 55

页数：4

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