VALIDITY AND RELIABILITY IN QUALITATIVE MARKET-RESEARCH - A REVIEW OF THE LITERATURE

被引：0

作者：

SYKES, W ^{[1
]}

机构：

[1] CITY UNIV LONDON,SCH BUSINESS,LONDON EC1V 0HB,ENGLAND

来源：

JOURNAL OF THE MARKET RESEARCH SOCIETY | 1990年 / 32卷 / 03期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：289 / 328

页数：40

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