MAKING MARKETING-RESEARCH ACCOUNTABLE

被引：2

作者：

GANDZ, J ^{[1
]}

WHIPPLE, TW ^{[1
]}

机构：

[1] YORK UNIV,FAC ADM STUDIES,DOWNSVIEW M3J 1P3,ONTARIO,CANADA

来源：

关键词：

D O I：

10.2307/3150470

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：202 / 208

页数：7

共 50 条

[1] MARKETING-RESEARCH
GIRAGOSIAN, NH
[J]. ABSTRACTS OF PAPERS OF THE AMERICAN CHEMICAL SOCIETY, 1991, 202 : 2 - SCHB
[2] MARKETING-RESEARCH
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[J]. ASLIB PROCEEDINGS, 1958, 10 (11): : 283 - 293
[3] MARKETING-RESEARCH
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[J]. COMPUTER NETWORKS AND ISDN SYSTEMS, 1981, 5 (01): : 58 - 58
[4] MARKETING-RESEARCH
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[J]. ENGINEERING-LONDON, 1990, 230 (05): : 52 - 52
[5] MARKETING-RESEARCH - PARASURAMAN,A
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[J]. JOURNAL OF MARKETING RESEARCH, 1988, 25 (01) : 111 - 113
[6] SAMPLING IN MARKETING-RESEARCH
SEMON, TT
COHEN, R
RICHMOND, SB
STOCK, JS
[J]. JOURNAL OF MARKETING, 1959, 23 (03): : 263 - 273
[7] INDUSTRIAL MARKETING-RESEARCH
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[J]. COMMENTARY, 1965, 7 (01) : 48 - 49
[8] MARKETING-RESEARCH - A STRUCTURE FOR DECISION-MAKING - BROWN,FE
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[J]. JOURNAL OF MARKETING RESEARCH, 1981, 18 (01) : 127 - 130
[9] METHODOLOGY OF MARKETING-RESEARCH
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[J]. REVUE FRANCAISE DU MARKETING, 1982, 90 (03): : 101 - 103
[10] TRENDS IN MARKETING-RESEARCH
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[J]. EKONOMISKA SAMFUNDETS TIDSKRIFT, 1976, 29 (02): : 131 - 140