DIFFUSION OF TECHNOLOGICAL INNOVATIONS IN MEANS OF PAYMENT: THE CASE OF MOBILE PAYMENT IN CURITIBA

This study aims to verify the existence of relationships between consumers' personal characteristics (age and economic class), the early adoption of another innovative service (e-commerce) and the intention of adopting a technological innovation in the payment means, the m-payment or mobile payment. The m-payment is a new technology that allows customers to pay your purchases using just their mobile phone without use cards or cash. The study is grounded in the Theory of Diffusion of Innovations, the main references to the seminal work of Rogers (1962) and the work of Gatignon and Robertson (1991). The results show that it is possible to verify the relationship between intention to adopt m-payment and the person's age, where younger consumers show greater interest for the innovation. It was also observed that the early adoption of e-commerce, has a positive relationship with the intent to adopt m-payment. Finally the hypothesis of the existence of a relationship between the intention to adopt m-payment and economic classes of consumers was refuted. This result may have been influenced by not contemplation of individuals from classes D and E, a fact which constitutes a limitation of this research.