未找到相关数据
Antifeminist Ideologies in Romanian Popular Culture. Advertising, Power Discourses and Traditional Roles
被引：0
|作者：
Ursa, Mihaela
[1
]
机构：
[1] Babes Bolyai Univ, Fac Letters, Dept Comparat Literature, Cluj Napoca, Romania
来源：
关键词：
popular culture;
traditions;
literature and philosophy;
discourse analysis;
hermeneutics;
ideology;
publicity;
power-discourse;
gender roles;
gender metaphor;
virile illusion;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ;
0303 ;
摘要：
The present paper concludes a multidisciplinary research on the appearance and popularization of traditional gender ideologies by means of specific public power discourses. While, on declarative levels, the Romanian establishment favors political correctness, freedom of choice and self-identity, there are subtle messages within power discourses that state the opposite and encourage the perpetuation of traditional gender roles, the stigmatization of those who do not observe them, as well as dangerous gender segregation. The research takes into account three levels of ideology-dissemination in Romania after the year 2000: product publicity, public speech of prominent representatives of Romanian politics and public messages of the cultural elite.
引用
下载
收藏
页码：77 / 93
页数：17
相关论文