FEMALE ENTREPRENEURSHIP IN UZBEKISTAN

The aim of this paper is to find why females want to become entrepreneurs and what kind of challenges they face to be an entrepreneur in Uzbekistan. The present paper recognizes the need for more research in the field and aims to generate insights about motives, challenges and personal experiences of women who have established business in Uzbekistan. For this purpose, 65 females who is currently a businessman or intent to start their own business in Tashkent area were participated in this research and obtained information about their personal and professional motivation, experiences, and practices. Result showed that gender bias influences to women's entrepreneurship activities in Tashkent, Uzbekistan. It is meanwhile, networking and mentoring is not an imperative challenge for females of Uzbekistan for undertaking entrepreneurship. Segmentation Model is recommended to be useful. Although, the measures and scales were tested from the point of only female entrepreneurship in the Uzbekistan area, the methodology may, therefore, by applied to opposite gender to compare the level of difference in motivation and challenges of undertaking entrepreneurship between genders differences.