BACKGROUND MUSIC AS AN INFLUENCE IN CONSUMER MOOD AND ADVERTISING RESPONSES

被引：0
|
作者：
ALPERT, JI [1 ]
ALPERT, MI [1 ]
机构：
[1] UNIV TEXAS, AUSTIN, TX 78712 USA
来源：
ADVANCES IN CONSUMER RESEARCH | 1989年 / 16卷
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：485 / 491
页数：7
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