IMPLICATIONS OF CULTURAL DIFFERENCES FOR EXPATRIATE MANAGERS IN THE GLOBAL HOTEL INDUSTRY

The purpose of this article is to explore the concept of expatriate managers as an emerging phenomenon in the context of the international hotel industry. Expatriate managers face significant challenges due to cultural differences when operating and managing hotels in foreign countries. The article explains culture and cultural values, and analyzes the implications for expatriate managers with respect to the three basic dimensions of cultural values: individualism/collectivism, power distance, and uncertainty avoidance. Recommendations are provided, drawn from the perspectives of expatriate managers themselves and international hotel corporations. The article also provides insights into the implications of cultural differences for expatriate hotel managers and how they can adjust to the different working environment.