From public relations to strategic communication

被引：0

作者：

Islas, Octavio ^{[1
]}

机构：

[1] Tecnol Monterrey, Proyecto Internet, Campus Estado Mexico, Monterrey, Mexico

来源：

CHASQUI-REVISTA LATINOAMERICANA DE COMUNICACION | 2005年 / 89期

关键词：

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：40 / 47

页数：8

共 50 条

[1] Writing for Public Relations and Strategic Communication
Brunner, Brigitta R.
[J]. SOUTHERN COMMUNICATION JOURNAL, 2022, 87 (03) : 294 - 295
[2] Public Relations: The Essence of Strategic Communication
Payne, Gregory
[J]. TRIPODOS, 2015, (37): : 185 - 186
[3] Visual Public Relations: Strategic Communication beyond Text
Thomson, T. J.
[J]. PUBLIC RELATIONS INQUIRY, 2020, 9 (01) : 127 - 130
[4] The practice of public relations and strategic communication in Costa Rica
Mena Young, M.
Rodriguez Rodriguez, D. M.
[J]. REVISTA DE COMUNICACION-PERU, 2023, 22 (02): : 353 - 375
[5] From Public Relations to Strategic Communication in Sweden The Emergence of a Transboundary Field of Knowledge
Falkheimer, Jesper
Heide, Mats
[J]. NORDICOM REVIEW, 2014, 35 (02) : 123 - 138
[6] Strategic communication and AI, public relations with intelligent user interfaces
Karanja, John Maina
[J]. NEW MEDIA & SOCIETY, 2023, 25 (11) : 3189 - 3191
[7] Organizational Communication, Strategic Communication and Public Relations in Latin America: convergences and divergences
Athaydes, Andreia
Claro, Cecilia
Labarca, Claudia
[J]. CUADERNOS INFO, 2024, (58)
[8] Public relations strategic intelligence: Intelligence analysis, communication and influence
Arcos, Ruben
[J]. PUBLIC RELATIONS REVIEW, 2016, 42 (02) : 264 - 270
[9] A new strategic model applied to public relations and corporate communication
Matilla i Serrano, Kathy
[J]. COMUNICACIO-REVISTA DE RECERCA I D ANALISI, 2008, 25 : 101 - 130
[10] Strategic Public Relations
McKie, David
[J]. PUBLIC RELATIONS INQUIRY, 2012, 1 (01) : 107 - 110

← 1 2 3 4 5 →