Trade-Off: Why Some Things Catch on and Others Don't

被引：0

作者：

Jones, Robert ^{[1
]}

机构：

[1] Univ Tennessee, Dept Retail Hotel & Tourism Management, Knoxville, TN 37996 USA

来源：

JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2010年 / 19卷 / 06期

关键词：

Marketing strategy; Innovation; Consumer goods; Customer loyalty; Brand loyalty; Product development;

D O I：

10.1108/10610421011085794

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：463 / +

页数：4

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