THE PSICHOLOGY OF SUSTAINTABLE WATER. PUBLICS POLICIES AND CONSUMPTION MODELS

As part of the Sustainability Psychological Studies (EPS), the explanation of the relationship between the availability correlations per capita water consumption is set by valuation variables, evaluative, perceptual, attitudinal and behavioral intentional situations around water of scarcity, shortage and unsanitary. The EPS suggest that the associations between situational, cultural, cognitive and behavioral evidence of causal relationships. As such, the objective of this paper is to present the EPS to discuss the inclusion of exogenous variables in reference to endogenous variables through structural and theoretical models. For this purpose, we present EPS considering the Latin American context in which they were carried out. Thus, the EPS made in Mexico show that the reasons for water saving behaviors are associated with dosage. To the extent that public service users want to pay less supply by the volume consumed, develop skills and styles of austerity.