U.S. Public Diplomacy in the Middle East A Critical Cultural Approach

A growing body of literature in the field of public relations has delved into the topic of public diplomacy: this growing interest in public diplomacy is juxtaposed in the back-drop of the recent increase in U.S. public diplomacy efforts in the Middle East. Based on a critical analysis of U.S. pubic diplomacy strategies in the Middle East. the author argues that the traditional models of public diplomacy continue to circulate in current public diplomacy efforts. Drawing on a ritual model of communication and building on the theory of communicative action, the author articulates the need to apply a culture-centered approach in conducting international public diplomacy.