DETERMINANTS OF PARENTAL GUIDANCE OF CHILDRENS TELEVISION VIEWING - A DUTCH REPLICATION STUDY

This study replicates the Bybee, Robinson, and Turow (1982) investigation involving parental guidance of television viewing. Using a representative sample of parents from the general Dutch population, the results were in marked agreement with the previous study on major points. Three distinct dimensions of parental guidance were found: restrictive, evaluative, and unfocused guidance. A factor analysis portrayed parents' views of television's positive and negative effects as forming two independent perspectives. In addition to a number of demographic variables, parental beliefs about the effects of television on children proved fruitful in predicting guidance.